Category: Brand Activation, Partnership, Influencer, Cause Marketing
Objective: Leverage Maytag’s longstanding relationship with Boys and Girls Club of America to address an increasing food insecurity issue in local communities. With access to healthy food an issue for millions of children and one in six children experiencing food insecurity, Maytag wanted to help create thriving communities that children and their families can consistently depend on.
Solution: With help from Boys & Girls Club of America, the Maytag Feel Good Fridge is a destination that’s stocked with healthy food for Club members and their families to take when in-need. We placed 10 Feel Good Fridges in Boys and Girls Clubs of America in underserved communities across the country. Each refrigerator came with a small grant to get the Club started in filling the fridge with nourishing food, and then the Clubs used local relationships and community support to continue to keep the fridges full—giving kids and families a food source they can depend on.
Results: Each Maytag Feel Good Fridge has helped provide healthy food to an estimated 120 Club kids per day.
Category: Brand engagement, Experiential, Sampling Program, Influencer Program
Objective: To promote the new package design, General Mills wanted to re-introduce Cinnamon Toast Crunch to the LatinX market with a sampling program that invited them into the swirl.
Solution: We created the multisensory “Cinnaverse”, an epic, hands-on taste adventure all about Cinnamon Toast Crunch. The experience, targeted to LatinX tweens, allowed attendees to pass through a Cinna-vortex, surf a cinnamon wave and tour the Cinnamoji hall of fame—all while biting into original Cinnamon Toast Crunch creations.
Results:
16 Days
3 Locations
13,000+ Guests
22,000+ Samples
144,000+ Total Impressions
180% to goal attendance
+38 points in purchase intent
Awards:
Event Marketer IT List Top 100
Cinnamon Toast Crunch “Cinnaverse”
Experience Design & Technology Awards
Best Permanent or Pop-Up Retail Experience
Category: Branding, Shopper Marketing, Retail Display
Objective: Create an inspiring in-store experience and brand vision to secure flooring space across all Nebraska Furniture Mart (NFM) locations, becoming the exclusive garage storage and organization brand in-store and online.
Solution: The Ultimate Gladiator Garage. We replicated a perfectly organized garage space on the retail floor and made it completely shoppable. Throughout our retail footprint, core Gladiator RTBs are there to help homeowners organize their garage with interactive displays. By inviting shoppers to step into our garage, we inspired them to elevate theirs—with heavy duty storage, versatile organization solutions and garage-ready appliances.
Results: Sold in and currently floored in the Kansas City and Dallas retail locations.
Category: Branding, Product Demonstration, Product Launch, Website, Content
Objective: Prove Maytag dependability and performance—above competitors’ claims—while highlighting appliance innovation in the laundry and kitchen space.
Solution: We built the Maytag Test Lab at Maytag headquarters in Michigan. In it, we dramatized dependability by putting appliances to the extremes to prove just how much they could handle. Launching with a lab test experiment, we extended the campaign across the Maytag website, in-store display and YouTube—all driving to product pages for purchase.
Results: The Maytag Pet Pro System was the most successful product launch for the brand, resulting in the product going out of stock.
Awards: Whirlpool W Award - Pet Pro System Product Launch
Category: Brand Activation, Partnership, Influencer
Objective: Develop a Chaco x Subaru partnership idea that drives excitement and newsworthiness for both brands that share a like-minded, cause-conscious consumer.
Solution: We gamified Chaco sandal shoe drops by placing them around fun and unexpected geo-coordinates in well-known adventure locations. The Sole Searching campaign tapped into the human need for fun, building excitement and enthusiasm for both brands with a strong CTA. Also, the ‘surprise and delight’ prizes provided ample opportunity for content pulses, online interaction and social buzz.
Category: Brand engagement, Sponsorship, Social
Objective: Target pet owners to make them aware that Maytag offers appliances for them and their furry best friend.
Solution: We partnered with Puppy Bowl XX to sponsor the live event on TV and streaming services. As the sponsor for Team Ruff (vs Team Fluff), we not only brought awareness to the lineup of Maytag pet-centric appliances, but also the puppies available for adoption. So whether you were a current pet owner or a future pet owner, Maytag had you covered.
Results:
12.6M Puppy Bowl viewers
327,000+ Unique Maytag site visits
All 131 puppies adopted
Category: Branding, Trade Show, Live Event
Objective: Give Maytag a large presence at North America’s largest exposition for laundering, dry cleaning, textile care services, supplies, and equipment. The Clean Show is the premiere international trade show for the commercial laundry and linen care industry.
Solution: At the Maytag Commercial Laundry booth we wanted to give Maytag a chance to recognize, reward and further deepen the relationships they have with their distributors and customers. The footprint gave attendees the opportunity to see the latest laundry technology, engage in one-on-one sales rep meetings, get hands-on training and meet the leadership team.
Category: Branding, Trade Show, Live Event
Objective: Create a booth concept centered around the Whirlpool Corporation Manifesto campaign, demonstrating its commitment to builders by addressing their concerns head-on.
Solution: Our booth featured large-print, reasons to believe in Whirlpool Corporation’s comprehensive service offerings. We created highly-saturated imagery that highlighted builders and designers in real work situations and the positive impact they have on the lives of their customers. Added details inside the booth answered the question “Why Whirlpool?” including:
• Purposefully-designed kitchens that brought product features to life, creating an omnichannel experience on the show floor with QR codes to learn more about the appliances
• Kitchen and laundry spaces that demonstrated complete, holistic solutions and showcased how they solve problems
• Both welcoming and private spaces to enable relationship-building with customers
Category: Brand engagement, Experiential, Trade Show
Objective: Show up at the Food & Nutrition Conference & Expo (FNCE) with a bang and have a truly immersive brand experience that touts the affordability and nutritional benefits of Cheerios and Fiber One.
Solution: Conversations happen at the breakfast table. So we invited conference attendees to the Big G Breakfast Table to talk about the benefits, nutrition and affordability of cereal. They climbed on two oversized chairs for a photo op and learned about what’s really inside our cereals from the giant Big G cereal bowl. With conferences being information-sensory overload, where attendees are talked to at every booth, we had to go big to break through.
Category: Customer Engagement, Point-of-Purchase, Digital Innovation
Objective: Reinvent the category of vending to meet the demands of snack-hungry consumers in a more connected and engaging way.
Solution: Meet Diji-Touch—an interactive vending machine that comes to life and gets you to engage with the 46-inch touchscreen. We worked with Mondelez International to design the prototype and interface. In the end, we created retail engagement right at the point of purchase for different brands across their portfolio, like Oreo, Ritz and Halls. For Dentyne, that meant adding a touch of cool to your mouth and your look. And for those not near a Diji-Touch, we extended the interaction through mobile retail engagement.
Category: Digital Marketing, Ecommerce, Promotion
Objective: Tap into the spring cleaning mindset for homeowners to finally get started organizing their garage space.
Solution: We branded April as National Garage Organization Month for Gladiator’s largest promotional drive period. With an aspirational tone in both messaging and imagery, we created a month-long promo period for homeowners to visualize their goal of maximizing their garage space to its fullest potential.
Results: It caught on. Our promotion was so successful, other garage storage brands followed us and created National Garage Organization Month promos during the month of April.
Category: Integrated Campaign, Influencer Program, Direct Response, Social
Objective: Increase the appeal and the applications for the Citi/AAdvantage credit card in a competitive, travel-oriented credit card landscape.
Solution: One 360-degree campaign, six social influencers—showing potential customers the adventure side of travel and how the Citi/AAdvantage Platinum Select Card is your ticket to it.
Results:
240MM Impressions
400,000 Visitors on-site
160,000+ Instagram likes in under 2 months
Awards:
IAC Award – Best Technology Integrated Ad Campaign “Citibank”
IAC Award – Best Portal Online Ad “Citibank”
