Category: Brand engagement, Experiential, Gaming
Objective: WarpSound is an AI-powered generative music collective led by virtual artists. Each artist has their own line of NFTs, created by Emmy award-winning artist Andy Poon. We needed to find a way for the virtual company to drive fandom in the real world and cement them as the sound of the metaverse.
Solution: We created the Rarity Room platform, launched at NFT NYC, bringing in world-renowned live art battle company Secret Walls. Each WarpSound musician was paired with visual artists, who battled it out to be the winning headliner, in the first of-its-kind live art/live AI-music comp. The audience voted live, influencing the final music + art outcome.
Results:
1M Impressions
2,500+ Attendees
Category: Website, Ecommerce, D2C
Objective: Give consumers a consistent shopping experience on the Maytag direct-to-consumer, retail website, and drive them to purchase the appliance(s) they need quickly and easily.
Solution: We brought the brand to life right from the homepage as an ecommerce hub, and then extended the Maytag voice and tone throughout the category landing pages. From homepage to product pages, I led the team in creating new portals, updating photo and video content, and launching new products—while also highlighting the brand’s 20-year legacy promotion: May is Maytag Month.
Category: Experiential, Live Event, Sampling
Objective: Build brand equity and brand affinity with the Gen Z / Millennial audience in an authentic, memorable, and impactful way. Ensure BACARDÍ is recognized by festival goers as bringing a unique, artistic space to life, true to the 'Life is Beautiful' ethos, that positively changes the perception of the brand.
Solution: BACARDÍ partnered with Life is Beautiful to re-open the iconic Art Motel, creating an experience that went beyond a physical space and connected fans throughout their music journey. From the moment the consumer walked into The BACARDÍ Art Motel they were immersed in an energizing experience that allowed them to “Do What Moved Them.”
The space included live sculptures, luggage-inspired art installations and (of course) a specialty festival BACARDÍ cocktail. Interactive rooms were sprinkled throughout, including a Lonely Whale installation, allowing guests to pledge to go straw-less, a disco room, an interactive photo worthy music room, and a speakeasy.
By truly embedding BACARDÍ into the culture of the festival, The BACARDÍ Art Motel became the #1 experience at Life is Beautiful.
Results:
29,779 Total drinks sold
28M Impressions
71% Of attendees named Art Motel as the #1 festival experience
Category: Website, Ecommerce, D2C
Objective: Inspire personalized organization in homeowners that empowers them to finally conquer the clutter in their garage with a full range of wall-mounted, modular & full-sized storage and organization solutions.
Solution: From homepage to product pages, we managed the entire D2C website with content, videos, promotions and product launches that drove engagement and conversion.
Category: Brand Engagement, Experiential, Visual Identity
Objective: StubHub wanted to throw the ultimate pre-game party exclusive to fans who purchased their Super Bowl tickets through them.
Solution: For the pre-game party, we created the visual identity and communication strategy that was used across all digital and environmental print assets for the all-inclusive tailgate experience. The all-day event led up to kickoff and treated fans to meet-and-greets, food and drink, football toss with NFL Legends, oversized lawn games and more. Celebrity influencer David Koechner was featured in the StubHub promo video to help promote the pre-game and drive purchase of Super Bowl tickets through StubHub.
Results:
8K+ Pre-game attendees
80+ Custom creative design assets
2.5 Hours spent on avg. at the StubHub Super Bowl pre-game party
Category: Customer Engagement, Point-of-Purchase, Digital Innovation
Objective: Reinvent the category of vending to meet the demands of snack-hungry consumers in a more connected and engaging way.
Solution: Meet Diji-Touch—an interactive vending machine that comes to life and gets you to engage with the 46-inch touchscreen. We worked with Mondelez International to design the prototype and interface. In the end, we created retail engagement right at the point of purchase for different brands across their portfolio, like Oreo, Ritz and Halls. For Dentyne, that meant adding a touch of cool to your mouth and your look. And for those not near a Diji-Touch, we extended the interaction through mobile retail engagement.
Category: Website, Direct Response, CRM
Objective: Create a portal to welcome new Citigold and Citi Priority clients into the program, validating their decision and setting them up for success.
Solution: Show new clients that Citi offers them a higher level of banking, wealth management and financial planning so they feel valued and treated preferentially as a thank you for committing their business. We created two portals for the levels of clients with onboarding materials, benefits information and on-demand guidance, so they saw Citi as a partner who can help them keep progressing.
Category: Brand engagement, Experiential, Sampling Program, Influencer Program
Objective: To promote the new package design, General Mills wanted to re-introduce Cinnamon Toast Crunch to the LatinX market with a sampling program that invited them into the swirl.
Solution: We created the multisensory “Cinnaverse”, an epic, hands-on taste adventure all about Cinnamon Toast Crunch. The experience, targeted to LatinX tweens, allowed attendees to pass through a Cinna-vortex, surf a cinnamon wave and tour the Cinnamoji hall of fame—all while biting into original Cinnamon Toast Crunch creations.
Results:
16 Days
3 Locations
13,000+ Guests
22,000+ Samples
144,000+ Total Impressions
180% to goal attendance
+38 points in purchase intent
Awards:
Event Marketer IT List Top 100
Cinnamon Toast Crunch “Cinnaverse”
Experience Design & Technology Awards
Best Permanent or Pop-Up Retail Experience
Category: Branding, Product Demonstration, Product Launch, Website, Content
Objective: Prove Maytag dependability and performance—above competitors’ claims—while highlighting appliance innovation in the laundry and kitchen space.
Solution: We built the Maytag Test Lab at Maytag headquarters in Michigan. In it, we dramatized dependability by putting appliances to the extremes to prove just how much they could handle. Launching with a lab test experiment, we extended the campaign across the Maytag website, in-store display and YouTube—all driving to product pages for purchase.
Results: The Maytag Pet Pro System was the most successful product launch for the brand, resulting in the product going out of stock.
Awards: Whirlpool W Award - Pet Pro System Product Launch
Category: Digital Marketing, Ecommerce, Promotion
Objective: Tap into the spring cleaning mindset for homeowners to finally get started organizing their garage space.
Solution: We branded April as National Garage Organization Month for Gladiator’s largest promotional drive period. With an aspirational tone in both messaging and imagery, we created a month-long promo period for homeowners to visualize their goal of maximizing their garage space to its fullest potential.
Results: It caught on. Our promotion was so successful, other garage storage brands followed us and created National Garage Organization Month promos during the month of April.
Category: Branding, Social Media, Promotions
Objective: Following a hugely successful rebranding in which the Maytag Man came back to life as the appliances themselves. Maytag needed an equally drastic change when creating their social presence.
Solution: We turned the hardest working appliance into the hardest working brand on social media with a unique perspective on trending topics, relevant conversations and hardworking promotions.
Results:
+478% growth in positive Twitter interactions
+1220% jump in positive Facebook interactions
+3350% leap in positive brand mentions overall
Awards:
Clio Award Social Media
Maytag Social Campaign
Best in Category and Gold Chicago ADDY
Maytag "Tagged By Maytag" Instagram Campaign
Silver Chicago ADDY
Maytag Pride Month Social Campaign
Bronze Chicago ADDY
Maytag Movember Social Campaign
Category: Integrated Campaign, Influencer Program, Direct Response, Social
Objective: Increase the appeal and the applications for the Citi/AAdvantage credit card in a competitive, travel-oriented credit card landscape.
Solution: One 360-degree campaign, six social influencers—showing potential customers the adventure side of travel and how the Citi/AAdvantage Platinum Select Card is your ticket to it.
Results:
240MM Impressions
400,000 Visitors on-site
160,000+ Instagram likes in under 2 months
Awards:
IAC Award – Best Technology Integrated Ad Campaign “Citibank”
IAC Award – Best Portal Online Ad “Citibank”
